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Strategic Plan

Our Mission:

Montgomery Theater is an intimate professional theater dedicated to enriching our region by producing modern plays, musicals, and American classics; offering educational programs for local youth; and ensuring equitable access to the performing arts.

Our Vision:

Our vision is a creative haven that continues to raise the artistic standard for professional theater in Southeastern Pennsylvania. We will serve the story by honoring the playwright’s words and intentions, serve the artists and students by fulfilling their creative passions, and serve the audience by challenging and entertaining them.

Building Audiences

Increase Audience Diversity

Remove Barriers for New Audiences

Increase % of Audience Filled

Marketing & Branding

Strengthening Community Engagement

Collaborate

Establish & Nurture Partnerships

Maximize Outreach

Broaden Pool of Artists & Directors

Strengthening Organizational Capacity

Recognize Organizational Needs

Foster a Supportive Environment

Diversify the Board

Revise Mission & Vision

Systems & Processes Improvement

Sustainability

Increase Contributed Income

Build a Robust Grants Calendar

Increase % of Subscribers

Maximize Events

Stabilize the Budget

Capital Improvement

Master Maintenance Plan

Theater Enhancements

Enhance Attendee Experience

WE VALUE:

 

Access

Belonging

Community

Education

Excellence